Newborn Skin and Common Conditions

Your newborn's skin is a unique and essential shield that offers protection from the outside world. It plays an important role in maintaining health, and in defending against irritants, toxins and infections. Skin also regulates your infant's internal temperature, and is a tool for exploring the world through touch.
Protect the Protector
For all that it does to protect, your infant's skin needs its own protection. New learnings from fundamental research on infant skin show that infant skin absorbs and loses moisture at a faster rate than more mature skin. In a recent clinical study, 90 percent of mothers thought their infant's skin was not dry, when in fact 60 percent of their infants had signs of dry skin! It's a good idea to protect your infant's skin and keep it healthy, soft and supple by applying a moisturizer frequently, especially after a bath or diaper change.
Made for Infant Skin
It is recommended that you use a moisturizer that is made specifically for your infant's special needs. Your infant's skin is thinner, and it is also more vulnerable to friction (chafing), detergents and other harsh agents. Baby Lotion is hypoallergenic and gentle enough for a baby's delicate skin. It contains no harsh ingredients and can be used every day to moisturize, soften and protect her skin from dryness. Use it after your infant's bath or anytime your infant's skin needs extra moisturizing.
Special Cleansing Needs
Because your infant's skin is exposed to urine, stool and spit-up milk, it needs to be cleaned often. Always make sure you're using a cleanser that is formulated for her skin.